Essays about: "Simon Johansson"
Showing result 11 - 15 of 50 essays containing the words Simon Johansson.
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11. Attract cash by being cool : Exploring the impact of brand coolness on customers willingness-to-pay
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand coolness is a research area that has been established in prior research. Brand coolness has been defined as a subjective, dynamic, socially constructed, and positive trait brands have. READ MORE
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12. Teamwork Equals Dreamwork : A Survey-based Study of Second-language Students’ Speaking Anxiety in Upper Secondary School
University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälleAbstract : This survey-based study aimed to find out how to reduce speaking anxiety amongst second-language students attending two different upper secondary schools in Halmstad, Sweden. The survey participants were in their first and second years of upper secondary school and attending English 5 and 6 courses. READ MORE
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13. How to develop financial services by incorporating a job-centric approach
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The financial industry is and have been going through a transformation due to digitalisation and globalization, recently breaching the long unaffected investment banking sector. Together with the implementation of the MiFID II regulation, which has been a catalyst for investment banks, this has led to increasing competition in the sector. READ MORE
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14. Perceived Greenwashing: A Study of Attitudes
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. READ MORE
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15. The process of product development in small agricultural firms : a multiple case study of Swedish lamb producers
University essay from SLU/Dept. of EconomicsAbstract : This study provides a better understanding of small-scale farmers New Product Development (NPD) processes, what activities farmers undertake within and how they work with NPD processes. NPD plays a crucial role in creating and maintaining competitiveness in many industries and its importance has grown over the years due to changing market conditions, also in the agricultural sector. READ MORE