Essays about: "Simon Kryger"

Found 2 essays containing the words Simon Kryger.

  1. 1. The Invisible Wall : The impact of informal institutions in a Chinese business context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Carlsson; Simon Kryger; [2017]
    Keywords : Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

    Abstract : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. READ MORE

  3. 2. Innovation: a key to internationalization? : Jugaad in the context of Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marc Hislop; Simon Kryger; [2016]
    Keywords : Jugaad; India; International business; Internationalization; Market entry mode; International Knowledge; Business ethics; Opportunities; Innovation; Frugal;

    Abstract : The purpose of this thesis is to acquire knowledge of how Swedish SMEs could use Jugaad as an advantage when internationalizing towards India and as a tool for innovation. The phenomena has been identified and analyzed in relation to innovation theories and internationalization. READ MORE