Essays about: "Simon de Vries"

Found 1 essay containing the words Simon de Vries.

  1. 1. The usage of consumer generated advertising and its effect on receivers’ attitudes. : A study based on Doritos “crash the super bowl”-contest.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hannes Bolin Olsson; Simon de Vries; [2015]
    Keywords : Consumer generated advertising; CGA; user generated content; UGC; social media marketing; attitudes;

    Abstract : This study explores how consumer’s attitudes towards consumer-generated advertising (CGA) have changed over time. The study measures consumer attitude changes of the winning contributions from Doritos Crash the Super bowl between the years 2007-2014 on YouTube. READ MORE