Essays about: "Simone Kolar"
Found 1 essay containing the words Simone Kolar.
1. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industryUniversity essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling
Abstract : Date: June 8th, 2012Course: EFO 705 Master Thesis CourseProgram: International MarketingAuthors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003)Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive marketing strategies in the FMCG industry Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE