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Found 4 essays matching the above criteria.

  1. 1. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Syeda Saana Hashmi; Fatima Khan; [2023]
    Keywords : Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

    Abstract : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. READ MORE

  3. 2. Duplicate Detection and Text Classification on Simplified Technical English

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Max Lund; [2019]
    Keywords : NLP; CNL; transformer models; LSTM; BERT; document embeddings; word embeddings; text classification; text clustering; transfer learning; machine learning;

    Abstract : This thesis investigates the most effective way of performing classification of text labels and clustering of duplicate texts in technical documentation written in Simplified Technical English. Pre-trained language models from transformers (BERT) were tested against traditional methods such as tf-idf with cosine similarity (kNN) and SVMs on the classification task. READ MORE

  4. 3. Cluster Analysis with Meaning : Detecting Texts that Convey the Same Message

    University essay from Linköpings universitet/Interaktiva och kognitiva system

    Author : Fredrik Öhrström; [2018]
    Keywords : nlp; text mining; clustering; semantic meaning; text clustering; semantic duplicates; simplified technical english; duplicate detection; dbcv; doc2vec; etteplan;

    Abstract : Textual duplicates can be hard to detect as they differ in words but have similar semantic meaning. At Etteplan, a technical documentation company, they have many writers that accidentally re-write existing instructions explaining procedures. These "duplicates" clutter the database. This is not desired because it is duplicate work. READ MORE

  5. 4. Advantages and disadvantages with Simplified Technical English : to be used in technical documentation by Swedish export companies

    University essay from Institutionen för datavetenskap

    Author : Karin Disborg; [2007]
    Keywords : Simplified Technical English; Controlled languages; Technical Documentation; Readability; Comprehensibility; Translatability;

    Abstract : Understanding technical documentation is of vital importance, since instructions and descriptions are given about how technical products are used, maintained and repaired. Because of the increased economic globalization, more and more documentation is both written in English by non-native English writers, and delivered to non-native English readers. READ MORE