Essays about: "Sincerity"

Showing result 1 - 5 of 24 essays containing the word Sincerity.

  1. 1. Social Media Influencers as Human Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Liina-Lotta Latvala; Lauren Mocol; [2019]
    Keywords : Brand personality; consumer-brand identification; brand trust; human brands; influencer marketing; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to quantitatively examine the effect of influencer brand personality in the US on follower-influencer identification and influencer trust, as a way for influencers as human brands to strengthen follower influencer relationships. Methodology: Quantitative methods were applied in this research. READ MORE

  2. 2. Communicating Banking Values Through Interactions- Investigating the communicative functions of interaction attributes within the banking sector

    University essay from Malmö universitet/Kultur och samhälle

    Author : Johanne Amble Radford; [2018]
    Keywords : Interaction attributes; Interaction design;

    Abstract : The present study explores the use of interactions for a communicative purpose, when it comes to communicate banking brand values through a website. By establishing important banking values, trust, sincerity and transparency this study investigates how interaction can be used to communicate those values, through the theory of interaction attributes. READ MORE

  3. 3. The Point of Play : Resuscitating Romantic Irony in Metamodern Poetics

    University essay from Stockholms universitet/Engelska institutionen

    Author : Jonathan Brott; [2018]
    Keywords : Metamodernism; Internet poetry; Romantic Irony; Alt-Lit; New Sincerity; Steve Roggenbuck; Friedrich Schlegel; Thomas Carlyle; Cathy Comstock; Paul de Man;

    Abstract : This essay investigates the prospect of Romantic Irony’s potential resurgence in contemporary poetics and discusses its relevance and likeness with metamodernism. The internet has by now not only seeped into, but fully permeated, the process of literary production and distribution. READ MORE

  4. 4. Is the Optimism in shareholder letters associated with future financial performance? - A study of sincerity in shareholder letters of U.S. banks issued prior to and in the outbreak of the financial crisis

    University essay from Göteborgs universitet/Graduate School

    Author : Moa Nilsson; Josephine Sening; [2017-08-09]
    Keywords : Optimism; Sincerity; Impression management; Communicative action; DICTION; Financial crisis;

    Abstract : MSc in Accounting.... READ MORE

  5. 5. The Caliphate and the Aiding Sword : A content analysis of "Islamic State" propaganda

    University essay from Stockholms universitet/Religionshistoria

    Author : Gustav Larsson; [2017]
    Keywords : Islamic State; IS; ISIS; ISIL; Caliphate; Propaganda; Violent extremism; Jihad; Takfir; Islamiska Staten; IS; ISIS; ISIL; Kalifat; Propaganda; Våldsbejakande extremism; Jihad; Takfir;

    Abstract : A content analysis of "Islamic State" (IS) propaganda material released around the movement's proclamation of a Caliphate in 2014, this study is an attempt at analysing ways in which presented arguments express a coherent narrative of symbolic meaning. Using Robert Benford & David Snow's ideas on the so-called three core framing tasks as a clarifying template, I discuss ways in which the analysed material argues for the legitimacy and relevance of the IS movement. READ MORE