Essays about: "Sinem Yedic"
Found 1 essay containing the words Sinem Yedic.
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1. “This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. READ MORE
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