Essays about: "Sinin Tabassum"

Found 1 essay containing the words Sinin Tabassum.

  1. 1. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Sinin Tabassum; Md Soud Al Fahad; [2020]
    Keywords : Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

    Abstract : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. READ MORE