Essays about: "Sirada Chandsawang"
Found 1 essay containing the words Sirada Chandsawang.
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1. The impact of brand on Thai female consumer in purchase decision of foreign makeup product
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. READ MORE