Essays about: "Situational Crisis Communication Theory SCCT"

Showing result 1 - 5 of 7 essays containing the words Situational Crisis Communication Theory SCCT.

1. 1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

3. 2. Crisis Communication in the Time of Corona: A comparative analysis of Danish and Swedish public news narratives

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Andrea Radlovacki; [2020]
   Keywords : crisis communication; sensemaking; situational crisis communication; covid-19; coronavirus; mediation; narrative analysis;

   Abstract : When the coronavirus disease COVID-19 spread through the world’s countries in early 2020 and dominated the news media, a contrast between how Sweden was combatting the virus compared to other countries who used stricter restrictions quickly became apparent and frequently discussed in media. Through a comparative content analysis, this study aims to investigate how narratives concerning the coronavirus have been presented in Swedish public news medium SVT compared to its Danish equivalent, DR. READ MORE

4. 3. Communicating through social media to regain stakeholders trust during crises : A case study about H&M

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Florence Mensah; Thaha Osman; [2018]
   Keywords : Crisis management; Crisis Communication; Social media; Trust; Stakeholders; Customers.;

   Abstract : Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. Fast fashion retailers have been highly affected by crisis spread through social media, which could be seen as a result of the increasing usage of social media. READ MORE

5. 4. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nadia Bazydlo; Sofia Wallin; [2017]
   Keywords : Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

   Abstract : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. READ MORE

6. 5. "A company is never better than its latest mistake" : A consumer perspective on crisis communication

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hanna Jonsson; Josefin Davidsson; [2017]
   Keywords : crisis communication; situational crisis communication theory; consumer perspective on a crisis; SCCT; crisis management;

   Abstract : The existing literature has discussed crisis communication as a tool to minimise reputational damage to a company in the event of a crisis. The Situational Crisis Communication Theory (SCCT) provide guidelines for managers in times of crises on how to protect their reputational assets and their corporate image in specific crisis situations with a set of communication strategies. READ MORE