Essays about: "Skepticism"

Showing result 1 - 5 of 45 essays containing the word Skepticism.

  1. 1. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  2. 2. Applicability of Planetary Boundaries to improve Sustainability Performance at Companies : A Case Study at Sandvik Materials Technology

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Katarina Svensson; [2018]
    Keywords : Planetary boundaries; Companies; Corporate Environmental Performance;

    Abstract : Frågor kopplade till ekologisk hållbarhet i företagssammanhang (både i forskning och inom företagsvärlden) har historiskt inte haft speciellt mycket gemensamt med forskning om ekosystem och miljöprocesser. Styrning av affärsverksamhet för att uppnå ekologisk hållbarhet är typiskt fokuserad på linjära företags eller industri-specifika miljöproblem. READ MORE

  3. 3. Stupefying ads: Does advertising that underestimates our intelligence make us stupid?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lovisa Dehlin; Hannah Scherrer; [2018]
    Keywords : Cognitive ability; Processing fluency; Persuasion knowledge; Arousal; Ad skepticism;

    Abstract : The marketing landscape seems to experience a worrying trend where consumers' intelligence is underestimated and insulted. However, little is known about the unintended effects these types of advertisements have on consumers. READ MORE

  4. 4. Urban Mining in Malmö - An Investigative Study to Identify the Potential of Urban Mining

    University essay from Malmö universitet/Kultur och samhälle

    Author : Laura Noemi Anesie; [2018]
    Keywords : urban mining; urban metabolism; sustainability; urban sustainability; metal recycling;

    Abstract : This master thesis depicts the topic of urban mining and its possibilities and challenges in the city of Malmö. Because of present day’s high consumption and construction our resources are becoming scarcer. In order to continue to build and consume the way we do, we need to look at other alternatives to obtain these resources. READ MORE

  5. 5. Speeding Up Social Entrepreneurship: Improving the Sustainability of the Accelerator Program

    University essay from KTH/Industriell Management

    Author : MARTE DE VRIES; [2018]
    Keywords : Accelerator programs; Revenue Models; Social Entrepreneurship; Revenue Diversification;

    Abstract : In the past decade, a new entrepreneurial phenomenon aimed at seeding start-up companies has emerged across the globe: the social enterprise (SE) accelerator program. These accelerators focus on scaling social entrepreneurs by accelerating their journey to the market. READ MORE