Essays about: "Sky Preedanon"

Found 1 essay containing the words Sky Preedanon.

  1. 1. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Farhan Rashid Ahmed Ansari; Bochen Zhang; Sky Preedanon; [2016]
    Keywords : Business and Economics;

    Abstract : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. READ MORE