Essays about: "Slav Slavov"

Found 2 essays containing the words Slav Slavov.

1. 1. Corporate brand identity – brand image alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Slav Slavov; Miglena Zlatanova; [2018]
   Keywords : Corporate brand identity; brand image; corporate consistent communication; corporate brand identity - brand image alignment; Business and Economics;

   Abstract : The purpose of this research paper is to explore, define and characterise the phenomenon of corporate brand identity - brand image alignment when the manufacturer is selling its product through online retailers. A qualitative single case study with a social constructionist and abductive approach has been executed. READ MORE

3. 2. The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marie Brossard; Slav Slavov; Claire Castel; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE