Essays about: "Smaill and medium-sized enterprises"

Found 1 essay containing the words Smaill and medium-sized enterprises.

  1. 1. A Process Perspective of Corporate Rebranding in SMEs : A multiple case study of Restaurants and Bars in Osteragotland

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maureen Malesu; Xinyu Chen; [2015]
    Keywords : Corporate branding; Corporate rebranding; Smaill and medium-sized enterprises; Restaurants and bars;

    Abstract : Background: In recent years, the subject of corporate rebranding has been receiving increasing attention as companies strive to develop new differentiated identities in the minds of their stakeholders. Several studies have been conducted on this subject, however, these studies have been biased towards large companies. READ MORE