Essays about: "Small-medium enterprises"

Showing result 1 - 5 of 40 essays containing the words Small-medium enterprises.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  3. 2. Navigating Turbulent Waters : Exploring SME strategies for internationalization amidst Global Bank Crisis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Agnes Olson; Hannah Samuelsson Flink; [2023]
    Keywords : Internationalization Process; Strategies; Risk Management; Crisis Management; SMEs; Financial crisis; Bank crisis; Resilience;

    Abstract : The global bank crisis between 2008 and 2013 posed a great threat against many organizations globally, especially towards small-medium enterprises (SMEs), which several researchers have investigated through quantitative studies. However, few studies have explored the strategic decisions made by SMEs regarding internationalization processes and international work during this time, beyond numbers. READ MORE

  4. 3. The Role of Open-Innovation for Product Development: A Study of Swedish Biotechnology Small-Medium-Sized Enterprises in the Healthcare Sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ruta Matuleviciute; Mathilda Azaria Alma Puteri; [2023]
    Keywords : Open innovation Research and Development Biotechnology SMEs; Business and Economics;

    Abstract : In the rapidly-evolving technological landscape of today, even established research and development (R&D) companies are struggling to keep pace with the demands of innovation. It creates difficulties for small-medium-sized enterprises (SMEs) with especially limited resources to maintain competitiveness within the market. READ MORE

  5. 4. Application of the Merton Model and the Altman Z-score Model in Credit Risk Assessment - an Empirical Study on Chinese Listed Companies

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Runzhou Chen; Hongzhe Fu; [2023]
    Keywords : Credit risk assessment; the Merton Model; The Altman Z-score model; Chinese market; Business and Economics;

    Abstract : Corporate default poses significant risks to investors and stakeholders, highlighting the importance of predicting and managing financial risk effectively. When the geographical scope is narrowed down to China, the unique characteristics of the Chinese market, such as the lack of comprehensive credit risk databases and the influence of state-owned enterprises and small-medium enterprises, present challenges in accurately assessing creditworthiness. READ MORE

  6. 5. Towards data-driven decision making: A Small Enterprise study

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Oliver Söderlund; [2022]
    Keywords : Data-driven decision-making; Technological Challenges; Organisational challenges; Maturity evaluation;

    Abstract : In general, at smaller companies, decisions are based on the intuition of their experts within their respective areas. The decision processes are dependent on several aspects, such as assumptions and context, and some on data. READ MORE