Essays about: "Snus"

Showing result 1 - 5 of 14 essays containing the word Snus.

  1. 1. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

    University essay from Stockholms universitet/Institutionen för folkhälsovetenskap

    Author : Linnéa Rostang; [2023]
    Keywords : White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

    Abstract : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. READ MORE

  3. 2. The power of brand experience design on sustainable brand image A qualitative study investigating the brand experience design of ZYN and white snus from a consumer perspective, and further investigate sustainabilization in this context

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jessica Johansson; Thea Iwanow; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  5. 4. Exploring the positioning of tobacco-free snus as a new category in the disruption of the market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Linnea Abrahamsson; Alice Pettersson; Charlotte Sternberg; [2021]
    Keywords : Positioning; Disruption; Target group; New Category Management; Tobacco-free snus; Nicotine pouches; Business and Economics;

    Abstract : Purpose: To explore the positioning of tobacco-free snus as a new category in the disruption of the market. Theory: Positioning, Disruption, Blue Ocean Strategy, New Category Creation Methodology: This paper uses a qualitative and exploratory research method. READ MORE

  6. 5. Generation Z has opened the can

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Emma Carlzon; Isabella Rammasi; [2021]
    Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

    Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE