Essays about: "Social Brand Scorecard."
Found 1 essay containing the words Social Brand Scorecard..
-
1. The Social Brand – Aspects of Social Media Implementation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The thesis circles around Social Media, B2B Brand Building and Business Performance Measurements. In the intersection between these a knowledge gap was identified. READ MORE
Result pages:
1