Essays about: "Social CRM in b2b"

Found 3 essays containing the words Social CRM in b2b.

  1. 1. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  3. 2. The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective

    University essay from Karlstads universitet/Handelshögskolan

    Author : Olga Buss; Gabriel Begorgis; [2015]
    Keywords : Customer Relationship Orientation; CRM; CRM in b2b; Social Media; Social media in b2b; Social CRM; Social CRM in b2b; Customer Relationship Performance;

    Abstract : This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. READ MORE

  4. 3. Multichannel Integration: The Case of Infor

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jimmy Gyllenskepp; Jacob Jönsson; [2015]
    Keywords : multichannel integration; customer relationship management; CRM channels; B2B case study;

    Abstract : This study’s aim is to examine how companies integrate their multiple CRM channels to enhance the relationships with the customers. A qualitative method was used and the collection of data was conducted from eleven interviews. The interviews were semi-structured with open-ended questions. READ MORE