Essays about: "Social CRM"

Showing result 1 - 5 of 28 essays containing the words Social CRM.

  1. 1. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  2. 2. Framtidens digitala konsument: En kvalitativ studie om konsumenternas attitydformering till personuppgifter och företags arbete med individanpassad marknadsföring

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hampus Rossberg; Sally Persson; [2017]
    Keywords : Personalized marketing; Relationship marketing; CRM; Personal data; Personal integrity; Trust; Loyalty; Fear; Control; Social Sciences;

    Abstract : This study aims to create a deeper understanding of consumer attitudes regarding personalized marketing and companies collection and analysis of personal data. It also aims to contribute to a broader knowledge about the opportunities and challenges companies can face if consumer change their behavior if more control is given to them regarding their personal data. READ MORE

  3. 3. Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Philip Andresen; [2017]
    Keywords : Social CRM; Social Media; Value Proposition; telecom industry; premium customers;

    Abstract : Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. READ MORE

  4. 4. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

    University essay from Lunds universitet/LUCSUS

    Author : Xiao Yang; [2016]
    Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

    Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

  5. 5. Follow Me! The Ultimate Quest for Consumer and Brand Interaction in Social Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Ahlberg; [2015-07-08]
    Keywords : Social Media Marketing; Social CRM; Social Media; Act of Following; Media Sharing Platforms; Social Media Interactions; S-O-R Framework for Social Media Metrics; Online Consumer Behaviour;

    Abstract : AbstractIn the marketing world, in which social media is becoming a natural part of any company’s or brand’s marketing strategy, it is crucial to stay current on how to reach target groups. Interactions between brand and consumer are essential when building relationships in order to gain trust and loyalty. READ MORE