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Showing result 1 - 5 of 38 essays matching the above criteria.

1. 1. "How can tech startups enhance their customer retention and acquisition

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Danut Avram; Oluwadamilola Olaitan; [2023]
   Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

   Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

3. 2. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Ibrahim Ali Mehkri; [2023]
   Keywords : citizen inquiries; e-Government; Sweden; CRM;

   Abstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE

4. 3. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

5. 4. How is anticipation, as part of system resilience, operationalised on the flight deck, and to what extent does the regulation facilitate it?

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Tomi Tervo; Atte Jokinen; [2023]
   Keywords : Aviation; resilience; anticipation; experience; resilience development; EASA regulation; FLMU06; Social Sciences;

   Abstract : Resilience is a contemporary ‘hot topic’ in aviation - as well as in many other safety critical industries. The need for understanding resilience has been recognised since it has been noted that serious incidents and accidents are often related to very complex and unexpected situations and failures that cannot be managed with compliance, or which are not covered by existing procedures or checklists. READ MORE

6. 5. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

   University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Author : Julia Kansbod; [2022]
   Keywords : Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

   Abstract : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. READ MORE