Essays about: "Social CRM"

Showing result 21 - 25 of 38 essays containing the words Social CRM.

1. 21. Facebook as a tool for building customer relationships in the hospitality industry : A quantitative study on the effects of Facebook activities on relationship drivers and relational benefits

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Larsson; Malin Eriksson; [2014]
   Keywords : Customer relationships; Facebook; Social media; Social CRM; Relationship drivers; Relational benefits;

   Abstract : The main purpose of this study is to investigate the effects of Facebook activities on relationship drivers and relational benefits and the effect of relationship drivers of relational benefits perceived by customers to Pite Havsbad. To do this we have explored the relationship between a number of Facebook activities, relationship drivers and relational benefits. READ MORE

3. 22. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Amanda Bergstén; Cecilia Olsson; [2014]
   Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

   Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE

4. 23. Can Cause-Related Marketing Give Rise to Triple Win Situations?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Caroline Nilsson; Cecilia Bonnevier; [2013-07-11]
   Keywords : CSR; CRM; fit; consumer engagement; alliances mutual projects; non-profit organizations; social cause;

   Abstract : .... READ MORE

5. 24. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

6. 25. Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Desislava Halova; Raymond Menne; [2013]
   Keywords : Social CRM; Customer Service; Social Media; Customer Loyalty; Business and Economics;

   Abstract : The purpose of the study was to investigate how companies can harness the power of social media by utilizing Social CRM. It was investigated how integrating social media channels into existing Client Relationship Management platforms can influence customer service and customer loyalty. READ MORE