Essays about: "Social CRM"

Showing result 6 - 10 of 38 essays containing the words Social CRM.

1. 6. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

3. 7. The Leaky Bucket : Managing user retention on social platforms

   University essay from Umeå universitet/Företagsekonomi

   Author : Adam Falkenberg; Christian Esselin; [2020]
   Keywords : Social media; Social platforms; User retention;

   Abstract : Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. READ MORE

4. 8. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Paul Edlund; Axel Holmner Härgestam; [2020]
   Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

   Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

5. 9. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

6. 10. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrika Wiktorin; Philip Locklund; [2020]
   Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

   Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE