Essays about: "Social Constructionism"
Showing result 16 - 20 of 138 essays containing the words Social Constructionism.
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16. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE
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17. Rainbow-Washing on Screen: Perceptions of 21st Century Popular Media Representations of Queer Identities in a Comparison between Sweden and Czechia
University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionenAbstract : This thesis investigates how queer people perceive queer representations in popular media (film and TV) produced in recent years and how such representations affect queer people’s identity and self-perception, as well as how they mirror and reproduce heteronormative understandings of queerness. A cultural comparison between Czechia and Sweden in perceptions of heteronormativity and queer representations and media is also made. READ MORE
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18. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. READ MORE
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19. Mending the end-goal paradox of social and commercial marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE
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20. Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Despite increased interest for process-oriented and complexity driven research in strategic communication, much research is still based on traditional definitions and assumptions of strategy and communication. This is problematic, since research increasingly suggests that organizations are constituted bottom-up through interactions and communication, where strategy is influenced and co-created throughout organizations. READ MORE
