Essays about: "Social Marketing"

Showing result 1 - 5 of 1115 essays containing the words Social Marketing.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. READ MORE

  2. 2. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  3. 3. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products

    University essay from Göteborgs universitet/Graduate School

    Author : Alice Samuelsson; Emma Ericsson; [2021-07-01]
    Keywords : Transparency; Traceability; Sustainability; Consumer Values; Consumption-value Theory; Social Responsibility Value; Epistemic Value; Functional Value; Emotional Value; Social Value;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE