Essays about: "Social Marketing"

Showing result 16 - 20 of 1319 essays containing the words Social Marketing.

  1. 16. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  3. 17. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anne Marie Holst; [2023]
    Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE

  4. 18. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  5. 19. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  6. 20. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Filippa Sandberg; Josephiene Dogan; [2023]
    Keywords : Marketing;

    Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE