Essays about: "Social Media Attention"

Showing result 1 - 5 of 328 essays containing the words Social Media Attention.

1. 1. How Storytelling Drives Activism and Resistance? : Mobilization behind the Strategic Lawsuits Against Public Participation

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Suad Sadullahi; [2024]
   Keywords : Resistance; SLAPP; Activism; Space; Storytelling; Power relations; Mobilization;

   Abstract : This thesis focuses on the stories of activists in Kosovo and why and how they resist in a context where powerful actors increasingly use strategic lawsuits against public participation (SLAPP) as a new mode of exercising power. The thesis seeks to understand resistance and new ways of exercising resistance in the context of SLAPP. READ MORE

3. 2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Halilovic; [2023-07-03]
   Keywords : Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

   Abstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE

4. 3. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

   University essay from Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

   Author : Viviana Levet; [2023]
   Keywords : hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

   Abstract : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. READ MORE

5. 4. The Right Kind of Attention : a qualitative analysis of the ADHD community on Instagram

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Elna Olofsson; [2023]
   Keywords : social media; ADHD; stigma; mental disorders; media representations; Instagram; qualitative interviews; content creators; Social Sciences;

   Abstract : Attention Deficit Hyperactive Disorder (ADHD) has been a contentious disorder for years and incorrect beliefs and assumptions about the disorder are still common both in the medical community and the public’s perception. Previous research has exemplified this by demonstrating that the representation of ADHD in traditional mass media consists of few depictions and homogenous stereotypes. READ MORE

6. 5. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE