Essays about: "Social Media Engagement"

Showing result 1 - 5 of 361 essays containing the words Social Media Engagement.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

    University essay from Lunds universitet/Graduate School

    Author : Luis Felipe Villota Macias; [2024]
    Keywords : Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

    Abstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE

  4. 3. Accessibility in Social Media : Facebook and the Older Adult

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Angie Jeansson Hall; Arshed Al-Hadeethi; Jenny Gustafsson; [2024]
    Keywords : Older Social Media Users; Heuristic Evaluation; Inclusive Design; WCAG Compliance; Digital Exclusion; Facebook Usability; User Study;

    Abstract : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. READ MORE

  5. 4. Temporal Analysis of User Engagement on Instagram

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Elin Thorgren; [2024]
    Keywords : ;

    Abstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE

  6. 5. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Susanna Kokko; [2023-11-21]
    Keywords : social media; Bookstagram; reading; literacy; reading promotion;

    Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE