Essays about: "Social Media communications."

Showing result 16 - 20 of 79 essays containing the words Social Media communications..

1. 16. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
   Keywords : Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

   Abstract : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. READ MORE

3. 17. Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amanda Öberg; [2021]
   Keywords : European Union; Opinion Leadership; Public Communication; Citizen Engagement; European Public Sphere; Social Sciences;

   Abstract : A recurring argument in scholarly literature is that the EU is suffering from a democratic deficit in which its institutional legitimacy is being questioned by the public. To remedy this issue and gain public legitimacy, the EU has over the last 20 years developed a public communications approach to engage citizens in European affairs and to create a European public sphere. READ MORE

4. 18. Crisis Communication and the Fashion Industry : Image Repairing in Racially Charged Crises

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Ellinor Näslund; [2020]
   Keywords : crisis communication; social media; twitter; blackface; fashion; image repair; Benoit;

   Abstract : This thesis brings the study of crisis communication on social media into the studies of the creative industries and the fashion industry. The aim of this study is to investigate the crisis communication of the two Italian high fashion brands Prada and Gucci to see if there are any differences in the way they communicated during two racially charged crises. READ MORE

5. 19. Social Media for Social Change: A Case Study of Online News Consumption among the Zimbabwean Diaspora in Botswana

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Eleanor Brooks; [2020]
   Keywords : ;

   Abstract : Around 1 in 4 Zimbabweans lives outside their home country, with the majority of these having emigrated between 2000-2010 due to economic instability and political repression. The emergence of new technologies and social media means that the 4-5 million members of the diaspora scattered around the world are now connected to the families and friends they left behind, as well as to each other, via an extensive web of online communications networks, which remain engaged in politics by discussing political issues relating to their homeland. READ MORE

6. 20. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Meagan Nouis; [2020]
   Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

   Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE