Essays about: "Social and Community Engagement"

Showing result 1 - 5 of 216 essays containing the words Social and Community Engagement.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Local History Awareness : And its Influence on Young People in a Post-Communist Region

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Marwan M. Hassan; [2024]
   Keywords : local history; place attachment; regional affiliation; regional pride; civic engagement; social trust; regional identity; mobile learning; mobile website; post-communist communities; retrospective qualitative interviews; Eberswalde; East Germany;

   Abstract : This project explores the impact of a mobile website (MWS) designed to enhance knowledge and interest in local history among residents of Eberswalde as a sample for an Eastern German post-communist city. It aims to strengthen the sense of regional identity and attachment, potentially affecting their decision to remain in or leave the region. READ MORE

4. 3. Business Model Innovation for Energy Communities : A Cross-Comparative Analysis with the Business Model Canvas in the Swedish energy market

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sohel Abdu; [2024]
   Keywords : Energy Communities; Renewable Energy Systems; Business Model Canvas Innovation; Swedish Energy Policy; Prosumer engagement; Circular Energy Economy; Smart Energy Technology; Sustainable Energy Transition.; Energigemenskaper; Förnybara Energisystem; Affärsmodells Canvas Innovation; Svensk Energipolitik; Prosumer engagemang; Cirkulär Energi Ekonomi; Smart Energiteknik; Hållbar Energi Övergång;

   Abstract : This thesis undertakes a thorough exploration of business models for energy communities, specifically tailored to the unique requirements of the Swedish energy sector. Its objective is to identify and evaluate global business models for energy communities, focusing on their applicability within Sweden's regulatory, market, and socio-cultural contexts. READ MORE

5. 4. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Susanna Kokko; [2023-11-21]
   Keywords : social media; Bookstagram; reading; literacy; reading promotion;

   Abstract : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. READ MORE

6. 5. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE