Essays about: "Social media marketing"

Showing result 1 - 5 of 421 essays containing the words Social media marketing.

  1. 1. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  2. 2. Finding the right influencer – An exploratory study within the beauty industry

    University essay from Göteborgs universitet/Graduate School

    Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    University essay from Göteborgs universitet/Graduate School

    Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE