Essays about: "Social media technology consumer engagement reach electronic word of mouth marketing"

Found 1 essay containing the words Social media technology consumer engagement reach electronic word of mouth marketing.

1. 1. Putting hard figures on soft values : A quantitative analysis of the impact of consumer engagement on social media for a VOD-service provider

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Poya Tavakolian; [2015]
   Keywords : Social media technology consumer engagement reach electronic word of mouth marketing;

   Abstract : In the spring of 2015 this study began and it had the goal of answering questions regarding the importance of consumer engagement for a VOD service provider, the TV4-group.  The goal was to get answers to guide them in the building of a new VOD service for the latter half of 2015. READ MORE