Essays about: "Social media technology consumer engagement reach electronic word of mouth marketing"
Found 1 essay containing the words Social media technology consumer engagement reach electronic word of mouth marketing.
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1. Putting hard figures on soft values : A quantitative analysis of the impact of consumer engagement on social media for a VOD-service provider
University essay from KTH/Medieteknik och interaktionsdesign, MIDAbstract : In the spring of 2015 this study began and it had the goal of answering questions regarding the importance of consumer engagement for a VOD service provider, the TV4-group. The goal was to get answers to guide them in the building of a new VOD service for the latter half of 2015. READ MORE
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