Essays about: "Social media"

Showing result 1 - 5 of 2070 essays containing the words Social media.

  1. 1. “I am East German” - How an East German identity is experienced and defined by the generation born after reunification

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Julia Eniglein; [2019-10-18]
    Keywords : identity; East Germany; intergenerational narratives; media narratives; Heimat; regional identities;

    Abstract : The increased success of right-wing movements and populist parties in East Germany since 2015 led to a public debate about the East and the people who live there. An increased number of young East Germans are now participating in talks and debates about the East, addressing the regions´ problems and challenges but also trying to counter argue its negative image (Engler and Hensel 2018a, 9). READ MORE

  2. 2. Defending Journalism in Court - A case study on how journalists in Uganda are mobilising for media freedom

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Carl-Magnus Höglund; [2019-10-18]
    Keywords : ;

    Abstract : There is a global decline in media freedom. Journalists are increasingly being harassed,assaulted and imprisoned. While there is a lot of research on this depressing trend, there islittle research on how social actors can act to defend media freedom. READ MORE

  3. 3. Not just a kvinnofråga A content analysis of Swedish press portrayals of men & #MeToo

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Elissa Shaw; [2019-08-07]
    Keywords : #MeToo; content analysis; media framing; masculinities; gender portrayal;

    Abstract : With its sudden outbreak in October 2017, the anti-harassment movement #MeToo quickly created avast, worldwide impact on social media, in the traditional press as well as in everyday lives. In Swedenespecially, a country with a long history in fighting for gender equality, women in their thousandsshared their stories of sexual harassment and came together both as individuals and as occupationalgroups to raise a collective voice. READ MORE

  4. 4. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  5. 5. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE