Essays about: "Social-Mediated Crisis Communication Model SMCC"
Found 2 essays containing the words Social-Mediated Crisis Communication Model SMCC.
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1. Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. READ MORE
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2. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Problem Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. READ MORE