Essays about: "Socially responsible marketing"

Showing result 1 - 5 of 9 essays containing the words Socially responsible marketing.

  1. 1. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  2. 2. A comparison between ESG funds and traditional funds from a sustainable perspectiv

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Kevin Gelotte; [2016]
    Keywords : ESG; Environmental; Social; Governance; Sustainable investing; Socially Responsible Investments; SRI; Morningstar;

    Abstract : During recent years many fund managers have merchandised their funds as accounting for “ethical”, “responsible” and “sustainable” criterions during the investment process (the generic term “ESG funds” will be used hereafter). These managers have used this as a marketing tool and claimed that this brings added value to their investors. READ MORE

  3. 3. "More than pink - we want to think!" : A qualitative study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sasha Hallin; Cajsa Holmbom; Andrea Sánchez-Pascuala Masip; [2014]
    Keywords : Socially responsible marketing; Gender stereotypes; Marketing;

    Abstract : Background: Reinforcing gender stereotypes still occurs in toy advertisements even though it is stated that gender stereotyping in marketing is a public concern. Parents perception of gender stereotyping will further influence how children act according to gender, which is why it is of importance to explore how parents perceive gender stereotyped advertising towards their children and how this is linked to socially responsible marketing. READ MORE

  4. 4. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carolinne Kaufmann Hellqvist; Hanna Hultman; [2013-07-05]
    Keywords : Banks and SRI; SRI; Socially responsible investments; Sustainable investments; Sustainability funds; Responsible investments; Communicating SRI; Negative screening; Positive screening; Norms-based screening; Active ownership; Shareholder activism;

    Abstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated.Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks.Method: To answer the research questions, a qualitative method is used. READ MORE

  5. 5. Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elina Vettersand; Thao Tran; [2012]
    Keywords : Strategic entrepreneurship; fair trade; competitive advantage.;

    Abstract : Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. READ MORE