Essays about: "Sofi Hagander"

Found 2 essays containing the words Sofi Hagander.

1. 1. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

3. 2. Gay-themed advertising in a cultural context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
   Keywords : Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

   Abstract : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. READ MORE