Essays about: "Sofia Ahlström"

Found 1 essay containing the words Sofia Ahlström.

  1. 1. The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

    University essay from Avdelningen för ekonomi

    Author : Sofia Ahlström; Niklas Wangsell; [2014]
    Keywords : loyalty; loyalty programs; customer loyalty; club card; behavioral loyalty; attitudinal loyalty; rewards; grocery retailer;

    Abstract : The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards. READ MORE