Essays about: "Sofia Bohlin"

Showing result 1 - 5 of 6 essays containing the words Sofia Bohlin.

  1. 1. Building Trust In Sharing Economy : An Exploratory Study of Trust-building Processes And Cultural Differences

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Trinh Truong Thi Tuyet; Sofia Bohlin; [2018]
    Keywords : Sharing economy; building trust; cultural differences;

    Abstract : .... READ MORE

  3. 2. Book review: Tools and concepts for strategic decision making on Market Intelligence

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Motivation as success factor for Entrepreneurs in rural areas of Sweden. : Case: Fotfavoriten AB, Nipsoft AB & Mickes Måleri i Ådalen AB

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : Entrepreneurship; Rural Areas; Motivation; Case Study;

    Abstract : The aim of this paper is to answer to a research question: “How does the entrepreneur’s motivation affect the success of the company in rural areas?” The theoretical framework conducted for this study discusses rural entrepreneurship and motivation as a success factor. Relevant material for this study is gathered by utilizing the databases of Halmstad university and Google Scholar. READ MORE

  5. 4. Review Article: Development of innovation products by using Kano model

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : Innovation product development; Kano-model; Customer needs;

    Abstract : The aim of this review is to provide insights to the usage of Kano-model and innovation product development, and at the same time, answer to the research question “How customer needs can be identified by using Kano-model for innovation product development?” The research is conducted by reviewing existing literature on Kano- model and innovation product development (IPD). The relevant literature used for this research is conducted by utilizing the databases of Halmstad University and Google Scholar. READ MORE

  6. 5. Market Intelligence : A literature review

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : Market Intelligence; Game Theory;

    Abstract : The aim of this paper is to provide insights of market intelligence and answer to the question “What is market intelligence?” by reviewing existing literature of market intelligence. This study also aims to investigate the connection between market intelligence and Game theory, which is believed by the authors to create the foundation for market intelligence studies. READ MORE