Essays about: "Sofia Eriksson"

Showing result 6 - 10 of 24 essays containing the words Sofia Eriksson.

1. 6. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sofia Dahlgren; Christoffer Eriksson; Léa Tomasino; [2022]
   Keywords : Social media; activity; engagement; repetitive purchase; consumers´attitude; virtual brand community;

   Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE

3. 7. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
   Keywords : Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

   Abstract : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. READ MORE

4. 8. Changes of future imagery in relation to the COVID-19 pandemic

   University essay from Uppsala universitet/Institutionen för psykologi

   Author : Sofia Pettersson; Ebba Eriksson; [2021]
   Keywords : COVID-19; trauma; future image; I-will-be-task; thematic analysis;

   Abstract : Future imagery can be described as how we imagine ourselves in the future, or which specific future scenarios we see ourselves in. It has been shown that suffering from post-traumatic stress disorder can impair these future images, both in content (eg. READ MORE

5. 9. ‘We have updated our privacy policy’ - An analysis of the suitability of Privacy Policies, as End User License Agreements, to provide transparency as required in the General Data Protection Regulation

   University essay from Göteborgs universitet/Juridiska institutionen

   Author : Sofia Eriksson; [2019-02-14]
   Keywords : ;

   Abstract : The General Data Protection Regulation presents transparency as a tool for data subjects to become informed and in control of their privacy through their personal information. Within this thesis the possibility of providing transparency for data subjects, as required within GDPR, is questioned based on the suitability of using privacy policies formed as End User License Agreements (EULAs) as the tool providing transparency. READ MORE

6. 10. Solar Home Systems in Rural Zambia

   University essay from KTH/Energiteknik

   Author : Sofia Bengtsson Ekström; Fabian Sandegård Eriksson; [2018]
   Keywords : ;

   Abstract : Solenergi är en förnybar energikälla som lämpar sig väl för soliga subsahariska Afrika. Samtidigt är det svårt att leverera solpaneler till de delar av befolkningen som bor på landsbygden på grund av otillräcklig infrastruktur och fluktuerande inkomster bland jordbrukare. READ MORE