Essays about: "Sofia Eskilstorp"
Found 1 essay containing the words Sofia Eskilstorp.
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1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour
University essay from Göteborgs universitet/Graduate SchoolAbstract : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. READ MORE
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