Essays about: "Sofia Helgesson"

Found 2 essays containing the words Sofia Helgesson.

1. 1. Relationship banking during times of distress - A study of what factors affect the actions taken by Swedish banks when a borrowing firm is undergoing financial distress

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Tobias Andersson; Sofia Helgesson; [2013]
   Keywords : Financial distress; Relationship banking; Turnaround; Swedish banking;

   Abstract : This paper investigates what factors affect Swedish banks' behaviour in situations where medium sized commercial customers experience financial distress. The empirical findings are based on qualitative data acquired through 27 interviews with representatives from the four largest Swedish banks, financial advisors and experts, as well as equity investors. READ MORE

3. 2. Improving the Communication of CSR in the Clothing Industry - By evaluating different tools, message designs and senders to use in the communication towards consumers.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Helgesson; Jenny Zhao; [2011]
   Keywords : CSR; Communication; Consumer; Clothing industry;

   Abstract : The observed problem proceeds from the clothing companies' current hesitation towards communicating about their CSR initiatives, which implies an insufficient communication towards their target consumers. Meanwhile, it has been concluded that companies can reap many benefits from communicating their CSR engagements towards consumers. READ MORE