Essays about: "Sofia Hillerborn"

Found 1 essay containing the words Sofia Hillerborn.

  1. 1. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sofia Hillerborn; Maja Eriksson; [2022]
    Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

    Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE