Essays about: "Sofia Kindh"

Found 1 essay containing the words Sofia Kindh.

  1. 1. Offline vs. Online: Who buys where? A customer segmentation study of travel agencies

    University essay from Internationella Handelshögskolan

    Author : Maria Engvall; Johannes Fritz; Sofia Kindh; [2012]
    Keywords : Online travel agency; Traditional travel agency; Market segmentation;

    Abstract : Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. READ MORE