Essays about: "Sofia Kjellström"
Found 2 essays containing the words Sofia Kjellström.
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1. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. READ MORE
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2. Asking for Help in a Creative Way: - The effect of creativity in charity advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : There are an infinite number of charity organizations over the world and they are all competing for different kinds of donations. As a result of this, charity organizations spend large monetary amounts on marketing. READ MORE
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