Essays about: "Sofia Lönnqvist"

Found 2 essays containing the words Sofia Lönnqvist.

1. 1. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Sofia Stierna; Louise Lönnqvist; [2014]
   Keywords : Brand; Brand Building; Brand Equity; Business-to-business; Business-to- consumer;

   Abstract : Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante Andersson Level: Master thesis, Independent project in business administration (30 credits), Spring 2014 Keywords: Brand, Brand Building, Brand Equity, Business-to-business, Business-to- consumer. READ MORE

3. 2. Parliamentary Elections' Impact on Stock Market Returns

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Sofia Lehander; Frida Lönnqvist; [2011]
   Keywords : Event Study; Abnormal Returns; Investor Risk Aversion; European Stock Indices; Small-cap;

   Abstract : We perform an event study where we investigate 47 parliamentary elections' impact on short-term stock market returns from 1999 to 2011 in 16 developed countries in Europe. We focus on small-cap indices and the results suggest that parliamentary elections have significant negative impact on small-cap stock market returns. READ MORE