Essays about: "Sofia Lehander"

Found 2 essays containing the words Sofia Lehander.

  1. 1. Parliamentary Elections' Impact on Stock Market Returns

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Sofia Lehander; Frida Lönnqvist; [2011]
    Keywords : Event Study; Abnormal Returns; Investor Risk Aversion; European Stock Indices; Small-cap;

    Abstract : We perform an event study where we investigate 47 parliamentary elections' impact on short-term stock market returns from 1999 to 2011 in 16 developed countries in Europe. We focus on small-cap indices and the results suggest that parliamentary elections have significant negative impact on small-cap stock market returns. READ MORE

  2. 2. Creative Prizes and Social Media: A valuable marketing channel or a time-consuming puzzle?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Lehander; Kristin Samuelsson; [2010]
    Keywords : Social media marketing; Creative prizes; Polar Music Prize;

    Abstract : The use of social media as an extension of the private life has increased tremendously over the last years. However, social media as a professional marketing channel is still relatively unexplored. This thesis aims to start filling the knowledge gap of what factors one has to consider in social media marketing. READ MORE