Essays about: "Sofia Nordgren"

Found 1 essay containing the words Sofia Nordgren.

  1. 1. Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Victoria Molin; Sofia Nordgren; [2019]
    Keywords : Parasocial Interaction; Influencers; Influencer Marketing; Virtual Robots; Robot Acceptance; Source Credibility;

    Abstract : Title: Robot or Human? The Marketing Phenomenon of Virtual Influencers: A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram. Purpose: As it is already established that human influencers can create parasocial interaction with their followers, the purpose of this study is to explore parasocial interaction with virtual influencers through their perceived source credibility. READ MORE