Essays about: "Sofia Oukemeni"

Found 1 essay containing the words Sofia Oukemeni.

  1. 1. The Use of Sustainable Business Models in Emerging Markets: How is it Influenced by Macroeconomic Trends? A Case Study of the Indian Dairy Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Oukemeni; Eunice Muthee; [2018]
    Keywords : Emerging Markets; Sustainable Business Models; Macroeconomic Trends; Macroeconomic Environment; Bottom of the Pyramid; Creating Shared Value; Corporate Social Responsibility.; Business and Economics;

    Abstract : Businesses are increasingly attracted to Emerging Markets due to the potential of increased demand for goods and services, driven mostly by macroeconomic trends in the external business environment. However, the business model approach for emerging markets differs from the one for developed markets as they are faced with a different set of demand and supply conditions. READ MORE