Essays about: "Sofie Bixo"

Found 2 essays containing the words Sofie Bixo.

  1. 1. Undermining My Authority - Becoming a Brand Manager

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tilde Sinnerdal; Sofie Bixo; Ebba Skillius; [2024]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Bixo; Tyra Löthman; [2023]
    Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE