Essays about: "Sofie Ljungström"

Found 2 essays containing the words Sofie Ljungström.

1. 1. Nation branding : The role of tourism from a managerial perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Blomgren; Sofie Ljungström; [2019]
   Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

   Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

3. 2. Youth Tourism : – Impacts on places from a consumer perspective

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Elin Blomgren; Sofie Ljungström; [2018]
   Keywords : Youth tourism; youth travellers; impacts; tourism impacts; place; place identity; place attachment; Social Exchange Theory; Triple Bottom Line;

   Abstract : Although youth tourism is an increasingly relevant subject little research have been done regarding the segment’s own perception of their impacts. A consumer perspective was assumed to examine in what ways youth tourism impact places. This study adopts a deductive approach reviewing existing literature regarding youth tourism, impact and place. READ MORE