Essays about: "Sofie Tersmeden"

Found 1 essay containing the words Sofie Tersmeden.

  1. 1. Mundane Resistance to Feminism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofie Tersmeden; Frida Andersson; [2020]
    Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

    Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE